Help Center

View your vCard statistics

Review card visits, visitors, and interactions to understand what people do after opening a card.

Statistics help you understand how visitors engage with your cards over time.

Open card statistics

  1. Open Cards and choose the card you want to review.
  2. Open the card’s statistics action.
  3. Choose the relevant time period and read the activity summary.
  4. Review the table and charts for views, visitors, interactions, devices, and referrers when available.
  5. Use what you learn to refine the card’s top actions and sharing method.
Fictional Zapped vCard statistics page with activity chart and entries.
Statistics are tied to the card you selected.

Good ways to use this

  • Look at trends over time instead of reacting to one small spike.
  • Compare interactions against views to see whether the card is helping visitors take action.
  • Use referrer and device context when deciding where to share the card next.

Common questions

Why are visitors lower than views?

One visitor can open a card more than once, so views and visitors are not always the same number.

What counts as an interaction?

Interactions are actions visitors take on the card, such as tapping configured contact or link actions when available.

If something looks wrong

  • If statistics are empty, confirm the card has been shared and opened publicly.
  • If data looks lower than expected, check the selected date range and whether visitors are using a different card link.

Was this guide helpful?

Still have questions? Contact support and we'll help you out.