Views
How often the card opened
Use views to check whether a sharing effort is bringing people to the card. Compare the period before and after you changed where the card is shared.
Next check: your sharing link or QR placement.
Help Center
View your vCard statistics
Review card visits, visitors, interactions, and contact saves to understand what people do after opening a card.
Statistics help you understand how visitors engage with your cards over time.
Read the signal
Use each metric to decide what to check next
Statistics are most useful when you compare a meaningful time period, look for a pattern, and make one focused improvement rather than reacting to a single visit.
Visitors
How many people reached it
Visitors help you understand reach without treating every repeat opening as a new person. Compare this with views to see whether people return.
Next check: message relevance and audience.
Interactions
Whether people act
Interactions show that visitors used a supported action. If views rise but actions do not, review the top label, order, and destination of the card blocks.
Next check: the first visitor action.
Devices and referrers
How the card is being found
Use device and referrer detail when available to refine the design and choose where to share the card. Test the top source on its typical phone.
Next check: mobile preview and share channel.
Open, compare, and act on card statistics
- Open Cards and choose the card you want to review.
- Open the card’s statistics action.
- Choose the relevant time period and read the activity summary.
- Review the table and charts for views, visitors, interactions, contact saves, QR scans, devices, and referrers when available.
- Use what you learn to refine the card’s top actions and sharing method.
Good ways to use this
- Look at trends over time instead of reacting to one small spike.
- Compare interactions against views to see whether the card is helping visitors take action.
- Compare contact saves against views to see how many visitors take your details with them.
- Use referrer and device context when deciding where to share the card next.
Common questions
Why are visitors lower than views?
One visitor can open a card more than once, so views and visitors are not always the same number.
What counts as an interaction?
Interactions are actions visitors take on the card, such as tapping configured contact or link actions when available.
What is a contact save?
A contact save is a download of the card’s contact file, from the Save contact button or from an NFC card or QR code set to save the contact. Each visitor is counted up to three times per card in any 24 hours. It shows the file was downloaded, not that the contact was added to their phone. Contact saves are not counted as views. Open the Contact saves tab on the card’s statistics to see them.
How are QR scans counted?
QR scans count card opens and contact downloads that came from a Zapped QR code. Main and Flexible QR codes are always counted. Card QR codes drawn from the share window or publish panel before this update open the card without a marker, so they count as direct visits. On the Dashboard, the traffic mix shows QR code visits, which are the card opens only. NFC taps are counted the same way for Zapped NFC cards.
If something looks wrong
- If statistics are empty, confirm the card has been shared and opened publicly.
- If data looks lower than expected, check the selected date range and whether visitors are using a different card link.
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