Should I paste the full script?
Use the identifier format requested by Zapped for the selected pixel type, not a full script unless the interface specifically asks for it.
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Choose a supported pixel type, add its identifier, and save the tracking record.
A pixel record stores the identifier Zapped needs for the tracking platform you selected.

Use the identifier format requested by Zapped for the selected pixel type, not a full script unless the interface specifically asks for it.
Yes, when that matches your tracking plan and the card surfaces support attaching that pixel.
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