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Create a new Pixel

Choose a supported pixel type, add its identifier, and save the tracking record.

A pixel record stores the identifier Zapped needs for the analytics or advertising platform you selected. Zapped adds the supported base pixel to public cards when you attach that record in the card editor.

Step one

Find the right tracking identifier

Choose the exact platform in Zapped, then copy only its identifier. Do not paste a full script tag, browser extension output, or a URL.

Meta

Dataset or Pixel ID

Open Events Manager, create or select the web dataset, then copy its ID. Meta uses the same ID for a dataset and its pixel.

Paste the numeric ID only.

Open Meta setup guidance

Google Analytics

Measurement ID

In Analytics Admin, open Data streams, select the Web stream, and copy the Measurement ID from its details.

It normally starts with G-.

Find a Google Measurement ID

Google Tag Manager

Container ID

In Tag Manager Admin, choose Install Google Tag Manager and copy the container ID shown in the installation snippet.

It starts with GTM-.

Find a Google container ID

LinkedIn

Insight Tag Partner ID

In Campaign Manager, open Data, Signals manager, Insight Tag, then choose the tag manager option and copy the Partner ID.

Copy the Partner ID, not the complete script.

Find the LinkedIn Partner ID

Pinterest

Pinterest Tag ID

Create or open the Pinterest Tag in Ads Manager, then copy its unique Tag ID from the tag setup details.

Do not use an event name as the ID.

Open Pinterest Tag setup

X

X Pixel Tag ID

Open X Ads conversion tracking and copy the tag ID from the website tag you created for the relevant ads account.

Use the base website tag ID.

Open X conversion tracking

Quora

Quora Pixel ID

Open Quora Ads Manager and copy the Base Pixel ID. The Base Pixel is the visitor tracking connection, not a conversion event label.

Keep event rules in Quora.

Open Quora Pixel guidance

TikTok

TikTok Pixel ID

In TikTok Ads Manager, open Tools, Events, and Data sources. Select the web Pixel to view and copy its ID.

Use the Pixel ID, not the ad account ID.

Find the TikTok Pixel ID

Snapchat

Snap Pixel ID

In Snapchat Ads Manager, open Pixels, create or select the web pixel, then use the identifier from its pixel code or setup screen.

Verify it with Snap Pixel Helper after publishing.

Open Snap Pixel setup

Create, attach, and verify the pixel

  1. Open Pixels and choose Create Pixel.
  2. Enter a clear internal name, such as Meta for Summer Campaign or GA4 for Brightside Profiles.
  3. Choose the platform that exactly matches the identifier you copied, then paste the identifier without extra spaces or code.
  4. Save the pixel record, open Cards, edit the public card, expand Pixels, select the saved record, and save the card.
  5. Open the public card in a private browser window and use the provider’s own test or diagnostics tool to confirm that the base pixel is received.
Fictional Create Pixel form with type choices and a fictional tracking identifier.
Use the identifier from the tracking platform, not a public URL.

Good ways to use this

  • Paste the tracking identifier exactly as the external platform provides it.
  • Use a descriptive internal name that includes the platform or campaign.
  • Test from the external analytics tool after the card or page has real visits.

Common questions

Should I paste the full script?

Use the identifier format requested by Zapped for the selected pixel type, not a full script unless the interface specifically asks for it.

Can I reuse the same pixel on multiple cards?

Yes, when that matches your tracking plan and the card surfaces support attaching that pixel.

If something looks wrong

  • If validation fails, check for extra spaces, a copied label, or the wrong identifier type.
  • If the external platform shows no activity, confirm the pixel is attached to the card or page visitors are opening.

Keep going

Related guides

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