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Comparing Linktree vs Bitly: Pros, Cons, and Which One Is Right for You


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Linktree and Bitly are two popular tools that businesses can use to improve their online networking and marketing efforts. In this article, we will compare the two tools and evaluate their strengths and weaknesses, so that you can make an informed decision on which tool is best suited for your business networking needs.

What is Linktree?

Linktree is a tool that allows businesses and individuals to create a landing page with clickable buttons that direct visitors to different social media accounts, products, or services. This tool is particularly useful for businesses with multiple social media accounts or those who frequently update their website or online content.

Instead of updating multiple links on their social media bio, businesses can use Linktree to create a single link that directs visitors to all their online content.

What is Bitly?

Bitly, on the other hand, is a URL shortening tool that allows businesses to shorten long links and track clicks. By shortening links, businesses can make them more manageable and easier to share on social media or in email campaigns.

Bitly also provides data on the number of clicks on each shortened link, giving businesses insights into their audience engagement and the effectiveness of their marketing efforts.

Linktree vs. Bitly: Key Differences

While both Linktree and Bitly serve different purposes, they are often compared because they can both be used to improve a business’s online presence. Below are some key differences between the two tools:


Linktree is designed to help businesses direct visitors to multiple online destinations, while Bitly is primarily used to shorten links and track clicks. While Linktree can also shorten links, it is not its main purpose.


Linktree offers a range of customization options, including the ability to change the colors and images on the landing page. It also offers analytics on clicks and traffic sources. Bitly, on the other hand, offers more in-depth analytics, including information on the location and device used by the person who clicked the link.

  • Linktree offers unlimited links to social media platforms, affiliate links, and custom landing pages, whereas Bitly primarily focuses on URL shortening and link tracking.
  • Bitly is a popular URL shortener that is often used by social media influencers and businesses for tracking link clicks, while Linktree is a bio link tool that offers advanced customization options for creating high-converting landing pages.
  • Linktree allows users to schedule links for social media posts and offers access to real-time data through Google Analytics, while Bitly provides a custom URL for link shortening and link management for direct mail campaigns or ads campaigns.
  • One of the main advantages of a bio link tool like Linktree is that it allows business owners to manage clickable links in their social profiles. With Linktree, you can add buttons with links to your favorite platforms, such as Instagram, Twitter, or Facebook, to your bio link management page, making it easier for your followers to navigate to your online profiles.
  • Linktree also provides a variety of extra features that can enhance the user experience, such as colorful buttons, customizable themes, and bonus features like email capture and social media post scheduling. In contrast, Bitly focuses more on click tracking and analytics for businesses that need to monitor link clicks and track their conversion rates.


Linktree offers a free version, as well as paid plans that offer additional features, such as the ability to add custom domains and remove the Linktree branding. Bitly also offers a free version, but its paid plans are more expensive than Linktree’s, and include features such as branded links and team collaboration.

PurposeDirect visitors to multiple online destinationsShorten links and track clicks
FeaturesCustomizable landing pages, analytics on clicks and trafficIn-depth analytics, location and device data
Link LimitUnlimited links to social media, affiliate links, and morePrimarily focused on URL shortening and link tracking
User BaseBusinesses with multiple social media accountsSocial media influencers and businesses tracking links
Additional FeaturesSchedule links, real-time data through Google AnalyticsCustom URL for link shortening and management
CostFree version, paid plans with additional featuresFree version, more expensive paid plans with more features

Which tool is better for business networking?

Ultimately, the answer to this question depends on your business’s specific needs and goals. If your business has multiple social media accounts or frequently updates its online content, then Linktree may be a better option. The tool’s customizable landing pages and analytics can help businesses direct visitors to their online content more effectively.

On the other hand, if your business primarily needs to shorten links and track clicks, then Bitly may be a better option. The tool’s in-depth analytics can provide valuable insights into audience engagement, and its branded links can help businesses establish a stronger online presence.

  • For businesses that rely heavily on social media marketing, the ability to include various types of links on a bio landing page can be critical for their social media presence. Linktree offers customizable templates and themes for creating a visually appealing bio link landing page that can include social links, video links, and blog posts, while Bitly does not offer such advanced features for bio links.
  • Businesses that have substantial followings on social networks may find that the conversion rate of their links increases when they use a landing page builder like Linktree to create high-converting landing pages with a profile card or additional links. Bitly does not offer advanced link management features like this.
  • Both Linktree and Bitly provide access to analytics that can help businesses understand their link clicks and traffic sources. However, Linktree offers advanced link management features and URL customization, while Bitly focuses more on link shortening and tracking.
  • For business owners who want to maximize their social media links and engage with their followers, a bio link tool like Linktree can be a game-changer. With Linktree, you can include a Link in Profile page that houses all of your clickable links in one place, making it easy for followers to find the information they need. Additionally, Linktree offers a range of bio link tool options and templates that allow you to customize the look and feel of your Link in Profile page.
  • Another advantage of using Linktree is that it provides a Linktree URL that can be used as a custom URL for your social profiles. This means that you can direct your followers to your Linktree page and track clicks and engagement from one central location. With Bitly, you would need to create a custom short link for each individual link, which can be time-consuming and cumbersome for business owners who manage multiple online profiles.


In summary, both Linktree and Bitly can be useful tools for businesses looking to improve their online networking and marketing efforts. While Linktree is better suited for businesses with multiple social media accounts or frequent online updates, Bitly is better suited for businesses looking to shorten links and track clicks. Ultimately, the choice between the two tools comes down to your business’s specific needs and goals.

Still Not Sure? Try Zapped Pre-Programmed NFC Cards

Both Linktree and Bitly offer unique features and benefits for business networking, depending on your specific needs and goals. However, if you’re looking for an innovative and efficient way to engage with your followers and drive more traffic to your online profiles, we highly recommend trying Zapped Pre-Programmed NFC Cards.

With Zapped, you can easily create high-converting landing pages and connect with your audience in a new and exciting way. Plus, with real-time data and advanced customization options, you can track your progress and optimize your strategy for even better results. Don’t just take our word for it – try Zapped today and see the difference for yourself!

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