When it comes to advertising your business, there are various options to consider. Whether you’re looking to put up a sign in your window or put a post on social media, you need to think about the most effective way to reach your target audience.
One option that is growing in popularity is mobile billboard advertising. But what does this type of advertising cost? And is it worth the investment? In this article, we’ll look at the costs associated with mobile billboard advertising and help you decide if this strategy is right for your business.
What Is Mobile Billboard Advertising?
Mobile billboard advertising is a form of out-of-home (OOH) advertising that uses a vehicle, such as a truck or a van, equipped with a large, mobile billboard. Mobile billboards can be either digital or traditional (printed) signs.
Digital mobile billboards are becoming increasingly popular as they can change the message frequently and target specific audiences with laser precision. While still widely used, traditional mobile billboards are slowly being phased out in favor of their digital counterparts.
Why Use Mobile Billboards?
Mobile billboards are a highly effective form of advertising. They offer several advantages over other forms of OOH advertising, such as:
- They are obvious. Mobile billboards are impossible to miss. They are often placed in high-traffic areas, such as near highways, so that many see them as people.
- They are flexible. Mobile billboards can be placed virtually anywhere. This makes them ideal for targeting specific demographics in specific locations.
- They are cost-effective. Mobile billboard advertising is one of the most cost-effective forms of advertising available. It is significantly less expensive than television, radio, or print advertising.
- They offer a wide reach. Mobile billboards have the potential to reach a large audience. In addition to being seen by people in cars, they are often seen by pedestrians and people waiting at bus stops.
- They are attention-grabbing. Mobile billboards are designed to grab attention. They often feature bright colors and large fonts that are impossible to ignore.
What’s The Cost?
The cost and minimum ad figures depend on several factors. Some of these factors include the size and type of vehicle used, the length of the campaign, the geographic location, and more.
Additional costs may also include production costs for creating the billboard (if you are using a traditional sign) and vehicle rental fees.
However, some general ballpark figures can give you a good idea of what to expect to pay for this type of advertising. For example, a standard mobile billboard campaign can cost anywhere from $500 to $5,000 per week.
Of course, the actual cost will ultimately depend on the specific details of your campaign. But, this should give you a good starting point to begin your budgeting process.
What’s Included in The Cost?
When budgeting for a mobile billboard campaign, it’s essential to know what’s included in the cost. This will help you to understand exactly what you’re paying for, and what you need to account for in your overall budget.
Generally speaking, the cost of a mobile billboard campaign will include the cost of the vehicle, the cost of the advertising space, the cost of production, and the cost of labor.
- The Size Of The Billboard: The size of the billboard will impact the cost of the advertising space. For example, a smaller billboard will be less expensive than a larger one.
- The Location: The location of the billboard will also impact the cost of the advertising space. For example, billboards in high-traffic areas will be more expensive than those in less trafficked areas.
- The Duration Of Campaign: The length of your campaign will also affect the cost. For example, a longer campaign will generally be more expensive than a shorter one.
Of course, there may be other costs associated with your campaign as well. But, these are some of the most common expenses that you’ll need to budget for.
The types of trucks for digital billboards can be:
1. Digital Mobile Billboard Trucks (LED Trucks)
LED trucks are the newest and most popular type of mobile billboard. They offer high-quality digital displays that can show your ad. LED trucks are very bright and eye-catching, making them ideal for advertising in busy areas or at night. Prices for LED trucks start at around $800 – $1800 per day.
2. Static Mobile Billboard Truck
Static mobile billboards are the traditional type of mobile billboards. They are usually made from vinyl or canvas and feature a single static image as ad space. Static billboards are less expensive than LED trucks, but they are also less attention-grabbing. Prices for static trucks start at around $500 – $1000 per day.
3. 3D Mobile Display Showroom
3D mobile display showrooms are a new type of mobile billboard that features a three-dimensional display. These displays can show products, services, or even live events. 3D displays are very attention-grabbing and can be seen from a distance. Prices for 3D showrooms start at around $500 per day.
How to Save Money on Mobile Billboard Advertising?
If you’re looking to save money on mobile advertising, you can do a few things.
- First, you can try to negotiate a lower rate with the vendor. This is especially effective if you’re planning a longer campaign.
- You can also look for discounts or specials that the vendor may offer. For example, many vendors offer discounts for bulk bookings or longer campaigns.
- Finally, you can try to find a less expensive way to produce your mobile billboard ad. For example, you may find a cheaper printing company, or you may be able to design the ad yourself.
By following these tips, you should be able to save money on your mobile billboard advertising campaign.
Are They Worth The Cost?
The short answer is yes!
Mobile billboard advertising is a highly effective form of marketing with a very low cost per impression. In fact, it is one of the most cost-effective forms of advertising available.
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As you can see, the cost of mobile billboard advertising varies depending on several factors. But, with careful planning and execution, this type of outdoor advertising can be an extremely effective way to reach your target market. Have you ever used mobile billboards as part of your marketing strategy? If so, we’d love to hear about your experience in the comments section below.