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Linkpop vs Linktree: Which is the Best Bio Link Tool for Your Business?


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When it comes to providing unlimited links in a link in bio page, both Linkpop and Linktree offer solutions that cater to online audiences. Both platforms allow users to add button links to their social media links, blog posts, sales channels, and shop links, making it easier for social media users to access links. But there are also some differences between the two.

In this article, we will explore the features and capabilities of both Linkpop and Linktree to help you determine which one is a better business card alternative.

About Linkpop and Linktree

Linkpop is a Shopify company that was created as a bio link tool specifically for Shopify store owners. It was founded in 2022, so it is relatively new to the scene. Not only can you display links to various websites and other social media platforms with Linkpop, but you can also sell Shopify products from your bio link page.

On the other hand, Linktree was created in 2016 by Alex and Anthony Zaccaria (and Nick Humphreys). Today, the platform boasts over 18 million users.

Linktree excels in providing tools for influencers, brands, and everyone else to create a more comprehensive link profile for social media. Linktree is a more established tool with a larger user base, but Linkpop is more geared towards eCommerce store owners.

How Does Linkpop Work?

Upon signing up for Linkpop by providing your email of choice, you will be taken to the starting page where you can create your bio link page. Keep in mind that you will also need to sign up for Shopify if you haven’t done so already to create a Linkpop page.

Once you click “Create page”, you are taken to the main dashboard where you have the option to add products from your Shopify store, add links, and add media such as videos and images. On the right side, the real-time preview of the page is displayed.

Upon clicking the “Style” tab, you can change the background of your page or upload an image, change the link shape and style, and change the font of the text in your links. Upon clicking on the bio tab, you can make edits specifically to the bio section of your page such as changing the image or adding bio text.

Clicking the analytics tab takes you to an area where you can view page visits and link clicks. The data provided by Linkpop is relatively limited compared to other bio link page builders, but this is just the right amount of data for casual users.

How Does Linktree Work?

Upon signing up for Linktree, you are presented with the four tabs of the platform: Links, Appearance, Settings, and Analytics. You will initially arrive at the Links tab where you can add your links of choice. Linktree gives you the following link options:

  1. Music links (Links to take visitors to Spotify, Soundcloud, or similar platforms)
  2. Video links (Adding videos from YouTube or other video players)
  3. Store link (For showcasing products from your eCommerce store)
  4. Form link (Links that direct visitors to a form to collect their information)
  5. Support me link (Allow you to collect donations from visitors)
  6. Request link (for taking payments from visitors)

With Linktree Pro, you are granted additional link options:

  1. Leap links: These links direct visitors right to their destination while bypassing Linktree altogether.
  2. Priority links: These links allow you to put certain links front and center that you want to showcase.
  3. Schedule links: These links can be scheduled to go live at certain times.
  4. Gated links: These links simply require a password to access the destination.

To customize your links, you can add thumbnails or icons to them. With Linktree’s pricing plans, you can access advanced analytics to help you understand your potential customers and target audience better.

Overall, Linktree can help you improve your social media presence by providing a central location for all your social media profiles and making it easier to drive traffic to your marketing platform.

Advantages of Linktree

  1. Ease of use: Linktree is an incredibly user-friendly tool. The dashboard is easy to navigate and even beginners can set up a fully-functional Linktree page within minutes.
  2. Free version available: While Linktree Pro offers more features and customization options, the free version is still a great option for those who want a basic bio link tool. This makes Linktree an accessible option for individuals and small businesses who may not have a large budget for marketing tools.
  3. Variety of link options: Linktree offers a variety of link options, including music links, video links, store links, and more. This makes it easy for users to showcase different aspects of their brand or business on their bio link page. In addition to providing a single link for all your social profiles, a bio tool like Linktree offers advanced features such as link scheduling, built-in analytics tools, and extra features that can help you turn your followers into customers.
  4. Analytics: Linktree provides detailed analytics for users to track link clicks, traffic sources, and more. This can be incredibly useful for tracking the success of marketing campaigns and identifying areas for improvement. By using Google Analytics, you can track how your social media posts and social links are performing across different social platforms.
  5. Customization options: While Linkpop may be limited in terms of design customization, Linktree offers a wide variety of themes and customization options for users to create a unique and professional-looking bio link page. You can also customize the look of your bio link landing page by adding a background color or image, and even use your own custom domain. Shoppable links and affiliate links can also be added to your list of links, making it easier to drive traffic to your online store.

Advantages of Linkpop

  1. Integration with Shopify: As a Shopify company, Linkpop is designed specifically for Shopify store owners. This integration allows users to sell products directly from their bio link page, which can be a huge advantage for e-commerce businesses.
  2. Direct traffic: Unlike Linktree, which requires users to leave the Linktree page and navigate to the desired link, Linkpop allows users to display links and products directly on the bio link page. This can help to keep visitors on the page longer and increase the likelihood of conversions.
  3. Simple dashboard: While some users may prefer more customization options, the simplicity of the Linkpop dashboard can be a big advantage for those who want a quick and easy way to set up a bio link page.
  4. Mobile optimization: Linkpop is optimized for mobile devices, which is becoming increasingly important as more and more people access the internet on their smartphones.
  5. Shopify support: As a Shopify company, Linkpop offers support and resources specifically for Shopify users. This can be incredibly helpful for those who are new to e-commerce or need assistance with their Shopify store.


Both Linkpop and Linktree offer unique advantages and disadvantages when it comes to creating a bio link page. While Linkpop may be better suited for Shopify store owners and those who want a simple and straightforward dashboard, Linktree offers a wider variety of link options and customization features.

Linktree offers features such as link animations and custom landing pages, Linkpop provides access to analytics, customer reviews, and audience insights. Additionally, Linkpop’s design options and advanced customization options provide additional flexibility for social media influencers and online profiles.

Both platforms offer seamless integration with social media apps, making them an ideal solution for influencers looking to share a shareable link to their bio landing page. Overall, while Linktree provides additional customization flexibility with its background image options and social media feed integration, Linkpop offers more comprehensive analytics and insights for businesses and influencers alike.

Ultimately, the choice between Linkpop and Linktree will depend on the individual needs and preferences of each user. It may be helpful to try out both tools and see which one works best for your business or personal brand.

Still Not Sure? Try Zapped Pre-Programmed NFC Cards

If you want to take your online presence to the next level, consider trying Zapped’s pre-programmed NFC cards. These cards allow you to connect with potential customers in person, giving them instant access to your list of links with a simple tap of their phone. With Zapped’s extra features, you can create a truly unique and effective marketing tool that will help you stand out from the competition.

Don’t miss out on the opportunity to boost your social media presence and turn your potential customers into loyal customers. Try Zapped today and see the difference it can make for your online business.

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