For any business, big or small, the key to success is promoting and marketing yourself to potential customers. This is especially important for lash businesses, as people have many options when choosing a place to get their lashes done.
So how can you ensure that your lash business stands out? One way is by having an eye-catching and memorable business card. A well-designed card can help you stand out from the competition and attract new clients.
If you’re not sure where to start, don’t worry. We’ve put together a list of 10 easy lash business card ideas to get you started.
1. Incorporate Your Company’s Colors
While black and white business cards are classic and elegant, incorporating your company’s colors is a great way to make your card stand out. This is especially effective if your company’s colors are eye-catching or unique. If you’re unsure which colors to use, try incorporating the colors from your logo sign.
Branding is important for any business, and using your company’s colors is a simple way to reinforce your brand identity.
2. Use an Eye-Catching Font
Using an eye-catching font is another great way to make your lash business card stand out. Try using a unique or stylish font for your company name or tagline. This will help your card stand out when people flip through a stack of cards.
If you’re not sure which font to use, try looking for a free font online that you like. Many websites offer a wide variety of fonts to choose from.
3. Use A Photograph Or Headshot
A picture is worth a thousand words, and this will certainly be the case regarding your lash business cards. A high-quality photo of your work will attract attention and show potential clients what you’re capable of.
Also, if you have a great headshot or photo of your work, consider using it on your business card. A professional headshot can make you look more approachable and trustworthy, while a photo of your work will show potential clients what they can expect from your lash services. Be sure to include your contact information on the back of the card so that interested parties can reach you.
4. Add A Call To Action
A call to action (CTA) is a phrase or sentence that encourages the reader to take a specific action. For your lash business card, this could be something like “Book Your Appointment Today” or “Visit Our Website For More Information.”
Adding a CTA to your business card is a great way to encourage potential clients to take the next step in using your services. Include your contact information and website address so potential clients can easily follow your CTA.
5. Get Creative With Your Shape
While standard business cards are typically rectangular, you can get creative with the shape of your lash business card. Lash businesses often use die-cut cards that are shaped like eyelashes or eyes. This is a great way to make your card stand out and be remembered.
If you want to get creative, you can even have your business cards die-cut into the shape of your logo. This is an excellent way to reinforce your brand identity and make your cards impossible to forget.
6. Use A Textured Paper
Consider using textured paper to make your lash or makeup business cards stand out. This could be anything from a glossy finish to a raised print. Textured papers are eye-catching and will make your cards more memorable.
You can try gold foil, embossing, or even use a unique paper stock like bamboo. Be sure to choose a paper that is thick enough so that your cards don’t feel flimsy.
7. Incorporate A QR Code
QR codes are becoming increasingly popular and are a great way to make your lash business card more interactive. You can use a QR code to link to your website, social media pages, or even an online booking system.
This is a great way to give potential clients more information about your business and make booking an appointment easy. Be sure to include a QR code on your business card’s back so people can scan it with their smartphones and lead to your website in the browser.
8. Include A Coupon Or Discount
Including a coupon or discount on your lash business card is a great way to entice potential clients to use your services. You can offer a discount on their first service or even include a freebie like a free lash treatment or eyebrow wax.
This is a great way to incentivize potential clients to use your services and help you stand out from the competition. Be sure to include the coupon’s expiration date and other relevant information so that people know what they’re getting.
9. Use Metallic Inks
Consider using metallic inks on your lash business cards for a luxe look. This could be anything from a gold or silver foil to a holographic print. Metallic inks are eye-catching and will make your cards look more high-end.
Be sure to choose a paper stock that is thick enough to support the weight of the ink. You don’t want your cards to look cheap or like they’re falling apart.
10. Make Your Business Card A Work Of Art
If you’re creative, you can make your lash business card into a work of art. This could be anything from a hand-drawn design to a watercolor painting. Get creative and see what you can come up with.
These are just a few ideas to get you started. Be creative and have fun with it! Your business card reflects your brand, so make sure it represents you well.
When designing your lash business cards, keep your target audience in mind. Choose a design and style that will appeal to them and ensure the card is easy to read and understand.
Also, be sure to include all of the important information like your contact information and website address. By following these tips, you’ll be sure to create lash business cards that stand out from the competition.
Get Your Lash Digital Business Cards With Zapped
Shifting to virtual or digital lash business cards is a great way to reduce your carbon footprint and be more sustainable. It’s also more cost-effective and efficient than traditional paper business cards. Zapped offers a wide range of customizable and stylish digital business cards that are perfect for lash artists.
Sharing your digital business card is also easy. Simply send it to your clients via text, email, or social media. Also, Zapped allows you to track your card’s performance to see who views it and when.
So, if you’re looking for an easy and efficient way to promote your lash business, look no further than Zapped’s digital business cards.